Kerning

This design was made as part of a collage project as a group of different post cards, i have chosen this as my first blog post because it is, I feel the strongest design from the most recent project, i do like to work both digitally and with hand this image being made on illustrator is obviously Digital. The basic concept behind the design was to make a image that breaks the traditional idea for font design, in this case the concept that to make a attractive image the designer needs to give a word and space through regular tracking and kerning, i did the opposite to that and placed all the words and letters on the same spot. The image is not a legible piece of design by any means but the idea behind it was not to make a nice neat image, but to rather make a mish mash mess, to prove that a design doesn't have to be neat to be good wich I hope is the case with this work! On a side note i would also like to state that despite what I just said I am a big fan of minimalism and the use of negative space in a image.